Imagine the nightmare of arriving at a venue, to deliver your best and most polished speech, only to find the place is all but deserted.
Apart from someone snoozing in the back row, there’s nobody there. You’re talking to an empty room.
It can be the same when you publish your expert content on the Internet. How devastated will you be if no-one reads it? You want it to attract attention and, even better, you want it to increase web traffic free.
Not surprisingly, people frequently ask us how to increase website traffic free.
First, you have to provide information that people want. Perhaps you are doing that already; perhaps not.
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Second – and this is more important – you must make sure people who want the information can find your content easily.
Search And You Will Find – Maybe
How many times have you heard someone say “I’ll just Google it”?
That’s how your potential customers will find you, right?
Well, not necessarily.
Searches won’t help you much if your listing is at the bottom of Page 9.
Unless people are specifically looking for you, they definitely won’t read that far.
Your goal is to make sure your listing is higher – on Google and on other search engines.
Objective #1: To appear on Page 1
Objective #2: To have your listing appear as close as possible to the top of the page, right underneath those advertisers who are paying for their top spots.
To achieve these objectives, you need to give some attention to SEO.
What Is SEO?
You’ve probably heard about this. It’s an acronym for Search Engine Optimisation. In simple terms, it describes a series of things you can do to make sure search engines find your content.
There are lots of companies out there who claim to be SEO experts – but they will cost you lots of money. To increase your web traffic FREE means exactly that; it’s about doing things you don’t have to pay for.
7 Ways To Increase Web Traffic Free
You really can achieve better rankings on search engines without putting your hand in your pocket.
1. Encourage Comments
Many people publish blog posts and disable readers’ comments or questions. Not a good idea.
The more activity on your website, the better. You should certainly moderate the comments, but always allow them. When someone leaves a comment, respond to it as soon as you can. Search engines favour sites that are active.
2. Provide Links
In every post you publish there should be an internal link to another post or page on your website.
It encourages readers to look at more of your content. When they do, you score two or more hits, and that extra attention will eventually drive your search engine ranking higher.
3. Use Google+
Every time you write a new post on your site, write a brief summary or teaser on Google+, and add a link to the new post.
This is a great way to draw some extra traffic to your website.
Utilise Google’s free webmaster tools: Find them at https://www.google.com/webmasters/.
‘Fetch as Google’ allows you to have your newly-published post indexed quickly, so readers can find it more quickly.
4. Don’t Forget Bing
Not everyone is in love with Google.
Bing is now partnered with Yahoo! Search, and about 10% of web searches are done using this facility. Bing has good webmaster tools to improve your ranking, and might even offer you a bonus for signing up.
5. AMP Your Site
Increasing numbers of web visitors now use phones or tablets, and slow page loading spells trouble. The latest industry estimate is that more than half of your visitors will leave your page if it takes more than three seconds to load.
The AMP (Accelerated Mobile Pages) Project is addressing this problem. Most popular web platforms such as WordPress, Joomla, Drupal, and Squarespace offer AMP plug-ins that will have your pages loading almost instantly. If you notice a search engine listing with a lightning bolt inside a grey circle, it means the site has been AMPed. Test it out.
6. Write titles that begin with a number:
Unless your site is a collection of lists, don’t do it all the time. If you do it in some of your posts titles (as I did with this one), it will help your ranking.
Try these 7 Ways To Increase Web Traffic Free, to start with.
There are many other factors involved, of course. A critical one, for example, is How To Use Keywords.
Those Comms People can show you how to employ these, and other strategies. Or we can do it for you!
Don’t deliver your best work to an empty room!
Tell us what you think. Your comments and questions are welcome, below.